
Jewelry
Into the Mystic: Harwell Godfrey Jewelry
stuller blog | 2/17/2021
Written while employed at Stuller.
excerpt -
Lauren began her career in the advertising world as an award-winning Art and Creative Director. She thrived for more than 15 years then realized she had hit a creative wall. It was time for a change — quite a radical change.
With a love for food and cooking, she attended a culinary school in San Francisco. Ever the artist, she wanted to become a food stylist. She worked at this for seven years, and during this time she began making jewelry.
“I started making jewelry for myself with funky leather and crystal jewels,” she says. “I realized pretty quickly that this was my passion and the right creative outlet for me.” Lauren’s design knowledge meshed seamlessly with creating jewelry, and she began to see the vast possibilities of gemstones and precious metals. They would allow her to work at a much higher level.
In addition to honing her design aesthetics and use of color, her years in advertising gave her a firm grounding in branding and developing a brand voice. She pursued this with the help of a friend and her business partner, professionals in this area. They helped her with brand development and more in-depth knowledge of the fine jewelry world.